I’m pretty sure the Innisfree Volcanic Clay Mousse Masks take the trophy for most frenzy-inducing beauty launch of the year. Stock that flew off the shelves leading to a month-long manhunt to find one and a bevy of rave reviews that followed. Of course I caved and purchased the Super (almost planting a kiss on the counter girl when she handed it over). Sure I liked it. But with its launch coinciding with that of the Avene Cleanance collection, I didn’t pay it my full attention, with Cleanance becoming my new skin beau.