You’ve heard me rave about The Body Shop Matte Lip Liquid already – and now we have a new offering in liquid form. Think highly pigmented, long wearing lipstick with a matte finish *and here’s the important bit* that feels comfortable and non-drying on the lips. It’s true. Maybelline New York Color Sensational Velvet Matte Lipstick feels creamy on application – and stays that way. It has a little more slip than some of the will-not-budge matte formulas, but in all honesty, I’ll forgive a smidge more touching up for a product that I can wear all week without it drying my lips out… five days and counting. The colours aren’t quite as POW as some of the other offerings around, though the one that I have, Vivid Rose is beautifully vivid and I love the look of Vibrant Coral (spotted on Indian Makeup & Beauty Blog). And anyway, we don’t all want to have shouty lips, all the time.